IKEA 於 1943 年由 17 歲的 Ingvar Kamprad 在瑞典阿姆霍特(Älmhult)創立 —— 店名結合了他的姓名首字母與 Elmtaryd(其家族農場)和 Agunnaryd(其家鄉)。豐田(Toyota)於 1937 年在日本愛知縣創立 —— 多年來它一直是全球銷量最高的汽車製造商,並以可靠性和豐田生產模式聞名全球。愛迪達(Adidas)於 1949 年由 Adolf 'Adi' Dassler 在德國黑佐根奧拉赫創立 —— 他的哥哥 Rudolf 在同一城鎮創立了競爭對手 PUMA,引發了一場著名的家族不和。樂高(LEGO)於 1932 年由 Ole Kirk Christiansen 在丹麥比隆(Billund)創立 —— 店名源自丹麥語短語「leg godt」,意為「玩得開心」。諾基亞(Nokia)於 1865 年在芬蘭創立,最初是一家木漿廠 —— 數十年來它經歷了戲劇性的轉型,到 1990 年代和 2000 年代成為全球行動電話巨頭。Lacoste(鱷魚牌)於 1933 年由法國網球冠軍 René Lacoste 創立 —— 他的綽號是「鱷魚」,他將這種爬行動物印在襯衫上,創造了時尚界最早的可見標誌之一。H&M 於 1947 年由 Erling Persson 在瑞典韋斯特羅斯創立。名稱代表「Hennes & Mauritz」,結合了最初的女裝店與後來收購的一家狩獵裝備店。Zara 於 1975 年由 Amancio Ortega 在西班牙拉科魯尼亞創立。其母公司 Inditex 開創了「快時尚」商業模式,改變了全球服裝產業。殼牌 (Shell) 於 1907 年由英國殼牌運輸貿易公司與荷蘭皇家石油公司合併而成,自創立之初便是一家真正的英荷企業。三星 (Samsung) 於 1938 年在韓國大邱作為一家貿易公司成立。它在 20 世紀 60 年代開始多元化經營進入電子領域,現已成為韓國最大的財閥。Burberry 於 1856 年由 Thomas Burberry 在英格蘭巴辛斯托克創立。他發明了防水面料嘎巴甸 (gabardine),並為英國軍官設計了風衣。Haribo 於 1920 年由 Hans Riegel 在德國波昂創立。其名稱結合了 Hans Riegel Bonn。指標性的「金熊」軟糖於 1922 年推出。Aldi 由 Karl 和 Theo Albrecht 兄弟於德國埃森創立,其名稱結合了「Albrecht」和「discount(折扣)」。兄弟倆後來將公司分拆為 Aldi Nord(北艾德卡)和 Aldi Süd(南艾德卡)。Vans 於 1966 年在加州安那翰創立,最初直接從工廠銷售鞋款。從 1970 年代開始,它便深深融入了滑板和衝浪文化。Subway 於 1965 年由 17 歲的 Fred DeLuca 在康乃狄克州布里奇波特創立,後來成為全球門店數量最多的連鎖餐廳。Anker 儘管名字聽起來像德語,但卻是由前 Google 工程師陽萌於 2011 年在中國長沙創立的。它已成為全球領先的充電器和電子配件品牌。Häagen-Dazs 於 1960 年由 Reuben 和 Rose Mattus 在紐約布朗克斯創立。這個虛構的、聽起來像丹麥語的名字純粹是為了暗示歐洲的品質和工藝。Birkenstock(勃肯)的起源可追溯至 1774 年的德國,現代足弓墊涼鞋設計則由 Konrad Birkenstock 於 1902 年推出,至今仍由家族經營。Panda Express(熊貓快餐)於1983年由程正昌與蔣佩琪夫婦在加州格倫代爾創立。儘管其提供美式中餐,但該連鎖店從未在中國大陸營運。萬寶路(Marlboro)創立於紐約市。該品牌以倫敦的大馬爾伯勒街(Great Marlborough Street)命名,其最初的英國製造商曾座落於此,隨後才轉變為一家美國公司。必勝客(Pizza Hut)於1958年由丹·卡尼和法蘭克·卡尼兄弟在堪薩斯州威奇托創立。他們利用從母親那裡借來的600美元,在一個他們認為看起來像小屋(hut)的小建築裡開設了第一家分店。Trader Joe's 於1967年由喬·庫隆布在加州帕薩迪納創立。儘管現在由神秘的德國阿爾布雷希特家族(Aldi Nord)擁有,但總部仍設在美國。: Cath Kidston 於1993年創立於倫敦。該品牌以其獨特的復古風碎花印花聞名,已成為英國最知名的生活方式與家居品牌之一。費列羅(Ferrero)於1946年由彼得羅·費列羅在義大利阿爾巴創立。該公司於1964年創造了 Nutella 能多益榛果可可醬和費列羅巧克力(金莎),並成為全球最大的糖果公司之一。瑞士蓮於1845年在瑞士成立 — 魯道夫·蓮於1879年發明了精煉技術,大幅提升了巧克力的細滑度與口感,徹底改變了全球巧克力生產工藝。絲芙蘭由多米尼克·曼多諾於1969年在法國利摩日創立 — 其開放式美妝零售理念允許顧客自由測試產品,轉化了化妝品的購物體驗。迪卡儂於1976年在法國里爾附近成立 — 它已發展成為全球最大的體育用品零售商之一,設計並製造其大部分自有產品線。Lush Cosmetics由馬克·康斯坦丁和利茲·威爾於1995年在英國普爾創立 — 以手工泡澡球和道德採購聞名,它開創了無包裝零售理念。Crocs於2002年在科羅拉多州博爾德成立 — 最初設計為船鞋,儘管(或正因為)其非傳統的外觀,泡沫涼拖鞋意外地成為了全球時尚現象。潘朵拉珠寶由皮爾·恩沃德森於1982年在丹麥哥本哈根創立 — 該品牌憑藉其可定制的串飾手鏈享譽全球,業務擴展至100多個國家。羅技(Logitech)於1981年創立於瑞士阿普勒(Apples)——雖然總部設在瑞士,但該公司在加州也設有重要營運部門,使其成為一家名副其實的雙國籍公司。亞瑟士(Asics)由鬼塚喜八郎於1949年在日本神戶創立——其名稱是拉丁文短語「anima sana in corpore sano」的首字母縮寫,意為「健全的精神寓於健全的體魄」。Wagamama 由丘德威(Alan Yau)於1992年在倫敦創立——儘管它有一個日文名字(意為「淘氣的孩子」或「任性」)且主打拉麵菜單,但它是一家道地的英國連鎖餐廳。Müller 乳製品於1896年創立於德國阿雷茨里德(Aretsried)——該品牌成為歐洲最大的優格製造商之一,並大幅擴展至英國市場。Patagonia 由登山家伊馮·喬伊納德(Yvon Chouinard)於1973年在加州文圖拉創立——儘管它是以南美洲地區命名,但該公司一直是一家美國公司。無印良品(MUJI,意為「無品牌的好商品」)於1980年在日本創立——其極簡主義的設計理念和缺乏顯眼標誌的特色,本身就成為了一種極具辨識度的美學。Bic 於 1945 年由 Marcel Bich 在法國巴黎附近創立 — 為了方便全球發音,名稱由 "Bich" 縮短而來。Bic Cristal 原子筆至今仍是歷史上最暢銷的書寫工具之一。Tim Hortons 於 1964 年由曲棍球運動員 Tim Horton 在加拿大安大略省漢米爾頓創立 — 它已深深刻入加拿大文化中,儘管後來被一家巴西裔美國公司收購。Dyson 由 James Dyson 於 1991 年在英格蘭威爾特郡經歷 5,127 次原型失敗後創立 — 儘管公司總部於 2019 年遷至新加坡,其根源仍深植於英國。Bosch 於 1886 年由 Robert Bosch 在德國斯圖加特創立 — 它從一家小型精密機械工作坊發展成為全球最大的汽車和工程技術供應商之一。You scored 0 out of 40You scored 1 out of 40You scored 2 out of 40You scored 3 out of 40You scored 4 out of 40You scored 5 out of 40You scored 6 out of 40You scored 7 out of 40You scored 8 out of 40You scored 9 out of 40You scored 10 out of 40You scored 11 out of 40You scored 12 out of 40You scored 13 out of 40You scored 14 out of 40You scored 15 out of 40You scored 16 out of 40You scored 17 out of 40You scored 18 out of 40You scored 19 out of 40You scored 20 out of 40You scored 21 out of 40You scored 22 out of 40You scored 23 out of 40You scored 24 out of 40You scored 25 out of 40You scored 26 out of 40You scored 27 out of 40You scored 28 out of 40You scored 29 out of 40You scored 30 out of 40You scored 31 out of 40You scored 32 out of 40You scored 33 out of 40You scored 34 out of 40You scored 35 out of 40You scored 36 out of 40You scored 37 out of 40You scored 38 out of 40You scored 39 out of 40You scored 40 out of 40
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您每天都在使用這些品牌 —— 但您真的知道它們來自哪裡嗎?有些公司與某個國家的聯繫如此深厚,以至於它們真實的起源會讓您大吃一驚。有些品牌以其國籍為榮,但您可能仍然會搞錯。從時裝屋到速食連鎖店,從科技巨頭到家用必需品,全球品牌行銷往往隱藏了公司的真實發源地。這個測驗將挑戰您對喜愛品牌的所有認知。您能全部猜對這 40 個嗎?